What do you consider whenever you consider Chick-fil-A?
A sure wholesomeness, maybe. Possibly even a sanctimoniousness.
Then there’s the entire “my pleasure” factor, versus “you are welcome.”
All of it smacks of a sure white picket fence high quality, garlanded with meals that so many appear to like.
You may assume, then, that the chain would not go the best way of its rivals, pandering to each new whim. Chick-fil-A’s menu, in spite of everything, is comparatively temporary. It would not even hassle opening on Sundays.
I am afraid I’ve to disabuse you just a little. This week, Chick-fil-A quietly filed trademark purposes for, oh, NFTs and the metaverse.
You will say this was inevitable. I will agree with you. McDonald’s has already piled into the metaverse to be able to defend its title from Futureworld predators.
However simply studying parts of the appliance — as revealed by trademark lawyer and astrophysicist Mike Kondoudis — might make some clients mutter: “Oh, no. They can not do that, can they?”
There’s one thing so actual about Chick-fil-A, as evidenced by the visitors jams its drive-thru causes. So how can the chain straight-facedly now promote “digital meals and beverage merchandise” and “downloadable digital items, particularly, meals objects and drinks to be used in digital worlds”?
After all, it would not cease there.
How about: “leisure providers, particularly, offering on-line, non-downloadable digital meals objects and drinks to be used in digital environments”?
This software sinks additional: “Non-downloadable pc software program, particularly, non-fungible tokens (NFTs) for facilitating business transactions.”
I wish to provide hope.
There’s this sentence, for instance: “Conducting an incentive program whereby people can earn actual world and digital rewards.”
There you might be, caught within the metaverse. You have been there for a lot of days. You possibly can’t discover your means out. You’re, although, hungry.
Think about, then, that your digital exercise may earn you rewards that you should utilize at your native Chick-fil-A. What an edifying prospect that may be.
And maybe, simply as with McDonald’s metaverse aspirations, Chick-fil-A will allow you to disappear into its pristine digital world and order meals for (what’s left of) your actual world.
I concern these of a lower than celestial persuasion will provide a darker view of this growth.
May it’s, they will say, that this plunge into the Hades of the metaverse will enable Chick-fil-A to lastly earn cash on Sundays? The chain would not open on that day, in order that staff can worship or just relaxation, which appears fairly sane in our world.
However you may’t shut down the metaverse simply since you need a day of relaxation. Immediately, you will have a possibility to earn cash on a day you’ve got by no means made cash earlier than.
When in Rome, do because the Romans do. What occurs in Vegas stays in Vegas. And what occurs within the metaverse, effectively, nobody must know, do they?